Social Media Marketing Coordinator
Full Time
1+ Year
Canada
Job Description
We are seeking a creative and organized Social Media Marketing Coordinator to join our dynamic marketing team. As a Social Media Marketing Coordinator, you will be responsible for executing social media strategies, managing content calendars, and engaging with our online community. This role offers an exciting opportunity for an individual with a passion for social media marketing and a flair for creating compelling content.
Responsibilities
- Content Creation: Develop engaging and shareable content for various social media platforms, including text, image, and video content.
- Content Calendar Management: Plan and schedule social media posts, ensuring a consistent and cohesive brand presence across all platforms.
- Community Engagement: Monitor and respond to comments, messages, and mentions across social media channels, fostering a positive and interactive online community.
- Campaign Execution: Support the execution of social media campaigns, promotions, and contests to boost brand awareness and audience engagement.
- Analytics and Reporting: Monitor social media analytics to track performance, analyze key metrics, and provide insights to improve future campaigns.
- Collaboration: Work closely with other marketing team members, designers, and cross-functional teams to ensure social media strategies align with broader marketing initiatives.
- Social Listening: Stay informed about industry trends, competitor activities, and relevant conversations on social media to identify opportunities and potential risks.
- Influencer Collaboration: Identify and engage with influencers and brand advocates to amplify brand messaging and reach a wider audience.
Skills Required
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Relevant certifications in Social Media Marketing are a plus.
- Experience: Minimum of 2-3 years of professional experience in social media marketing or a related role, with a proven track record of successfully managing and growing social media accounts.
- Content Creation: Strong creative and content creation skills, including proficiency in graphic design tools and video editing software.
- Social Media Platforms: In-depth knowledge of various social media platforms, algorithms, and best practices for organic and paid promotion.
- Analytics: Proficient in social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics) to derive insights and measure the impact of social media efforts.
- Communication Skills: Excellent written and verbal communication skills to convey brand messaging effectively on social media platforms.
- Organization: Strong organizational skills to manage content calendars, track campaign schedules, and coordinate with other team members effectively.
- Adaptability: Ability to adapt to evolving social media trends, algorithm changes, and industry best practices.
We have cool benefits support you
- Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our social media marketing efforts.
- Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Professional Development: Opportunities for ongoing professional development, including attending social media conferences, workshops, and obtaining certifications.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
- Cutting-Edge Projects: Work on innovative social media campaigns and projects that challenge and inspire you, allowing you to showcase your creativity and strategic thinking.
- Collaborative Environment: Join a collaborative and inclusive work environment where your social media expertise contributes to the overall success of our marketing initiatives.
- Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
- Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest social media trends and technologies to stay ahead in the digital landscape.