Social Media Manager
Full Time
3+ Years
Canada
Job Description
We are seeking a creative and strategic Social Media Manager to join our marketing team. As a Social Media Manager, you will play a key role in developing and executing social media strategies to enhance brand visibility, engage our audience, and drive business goals. This role offers an exciting opportunity for a dynamic and results-driven professional to shape our online presence and connect with our community.
Responsibilities
- Strategy Development: Create and execute comprehensive social media strategies aligned with overall marketing and business objectives.
- Content Creation: Develop engaging and shareable content for various social media platforms, including text, image, and video content.
- Community Engagement: Foster and maintain a vibrant online community by responding to comments, messages, and mentions across social media channels.
- Campaign Management: Plan and execute social media campaigns, including promotions, contests, and collaborations, to boost brand awareness and audience engagement.
- Analytics and Reporting: Monitor social media analytics to track performance, analyze key metrics, and provide regular reports on the effectiveness of social media efforts.
- Social Listening: Stay informed about industry trends, competitor activities, and relevant conversations on social media to identify opportunities and potential risks.
- Brand Advocacy: Identify and engage with brand advocates and influencers to amplify brand messaging and reach a wider audience.
- Collaboration: Work closely with other marketing team members, designers, and cross-functional teams to ensure social media strategies align with broader marketing initiatives.
Skills Required
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Additional certifications in Social Media Marketing are a plus.
- Experience: Minimum of 3-5 years of professional experience in social media management or a related role, with a proven track record of successfully managing and growing social media accounts.
- Content Creation: Strong creative and content creation skills, including proficiency in graphic design tools and video editing software.
- Social Media Platforms: In-depth knowledge of various social media platforms, algorithms, and best practices for organic and paid promotion.
- Analytics: Proficient in social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics) to derive insights and measure the impact of social media efforts.
- Community Management: Experience in building and nurturing online communities, managing user-generated content, and responding to audience feedback.
- Communication Skills: Excellent written and verbal communication skills to convey brand messaging effectively on social media platforms.
- Adaptability: Ability to adapt to evolving social media trends, algorithm changes, and industry best practices.
We have cool benefits support you
- Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our social media efforts.
- Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Professional Development: Opportunities for ongoing professional development, including attending social media conferences, workshops, and obtaining certifications.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
- Cutting-Edge Projects: Work on innovative social media campaigns and projects that challenge and inspire you, allowing you to showcase your creativity and strategic thinking.
- Collaborative Environment: Join a collaborative and inclusive work environment where your social media expertise contributes to the overall success of our marketing initiatives.
- Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
- Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest social media trends and technologies to stay ahead in the digital landscape.