SEO Specialist
Full Time
2+ Years
Canada
Job Description
We are seeking a talented and experienced SEO Specialist to join our marketing team. As an SEO Specialist, you will play a pivotal role in developing and implementing strategies to optimize our online presence, drive organic traffic, and enhance our search engine rankings. This role offers an exciting opportunity for a detail-oriented and results-driven professional to contribute to the success of our digital marketing efforts.
Responsibilities
- Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases for our target audience.
- On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine visibility and user experience.
- Content Strategy: Develop and execute content strategies to create high-quality, engaging, and SEO-friendly content that aligns with business objectives.
- Link Building: Implement effective link-building strategies to enhance the authority and credibility of our website.
- Technical SEO: Audit and optimize website technical elements, including site speed, mobile responsiveness, and crawlability.
- Competitor Analysis: Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead in the digital landscape.
- Performance Reporting: Utilize analytics tools to track, analyze, and report on key SEO metrics and performance indicators.
- Collaboration: Work closely with content creators, web developers, and other cross-functional teams to ensure SEO best practices are integrated into all aspects of digital marketing.
Skills Required
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Additional certifications in SEO are highly desirable.
- Experience: Minimum of 3-5 years of professional experience in SEO or digital marketing, with a proven track record of improving organic search performance.
- Technical Skills: Proficient in SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush). Solid understanding of HTML, CSS, and website structure. Experience with CMS platforms (e.g., WordPress, Drupal) and their SEO capabilities.
- Content Creation: Strong content creation and editing skills with an emphasis on writing SEO-friendly content.
- Analytical Skills: Strong analytical and problem-solving skills to interpret data and draw actionable insights.
- Communication: Excellent communication skills to convey SEO strategies and results to both technical and non-technical stakeholders.
- Adaptability: Capability to adapt to evolving search engine algorithms, industry trends, and digital marketing strategies.
- Creativity: A creative mindset to develop innovative and effective SEO strategies that align with overall business goals.
We have cool benefits support you
- Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our digital marketing efforts.
- Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Professional Development: Opportunities for ongoing professional development, including attending SEO conferences, workshops, and obtaining certifications.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
- Cutting-Edge Projects: Work on projects that challenge and inspire you, allowing you to showcase your SEO skills and contribute to the success of our digital marketing initiatives.
- Collaborative Environment: Join a collaborative and inclusive work environment where your SEO expertise contributes to the overall success of our marketing efforts.
- Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
- Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest SEO technologies to drive organic growth.