SEO Analyst
Full Time
1+ Year
Canada
Job Description
We are looking for a detail-oriented and analytical SEO Analyst to join our digital marketing team. As an SEO Analyst, you will be responsible for optimizing our online content and web presence to improve search engine rankings and drive organic traffic. This role presents an exciting opportunity for an individual with a strong analytical mindset and a passion for staying abreast of the latest SEO trends.
Responsibilities
- Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases for our target audience.
- On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine visibility and user experience.
- Content Analysis: Analyze existing content for SEO performance and identify opportunities for optimization and expansion.
- Competitor Analysis: Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead in the digital landscape.
- Link Building: Implement effective link-building strategies to enhance the authority and credibility of our website.
- Technical SEO: Conduct technical SEO audits to identify and address issues related to website structure, crawlability, and indexing.
- Performance Monitoring: Monitor website performance using SEO tools and analytics, and generate regular reports on key metrics.
- Collaboration: Work closely with content creators, web developers, and other cross-functional teams to ensure SEO best practices are integrated into all aspects of digital marketing.
Skills Required
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Relevant certifications in SEO are highly desirable.
- Experience: Minimum of 2-4 years of professional experience in SEO or digital marketing, with a proven track record of improving organic search performance.
- Technical Skills: Proficient in SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush). Solid understanding of HTML, CSS, and website structure. Experience with CMS platforms (e.g., WordPress, Drupal) and their SEO capabilities.
- Content Creation: Strong content creation and editing skills with an emphasis on writing SEO-friendly content.
- Analytical Skills: Strong analytical and problem-solving skills to interpret data and draw actionable insights.
- Communication Skills: Excellent communication skills to convey SEO strategies and results to both technical and non-technical stakeholders.
- Adaptability: Capability to adapt to evolving search engine algorithms, industry trends, and digital marketing strategies.
- Creativity: A creative mindset to develop innovative and effective SEO strategies that align with overall business goals.
We have cool benefits support you
- Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our digital marketing efforts.
- Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Professional Development: Opportunities for ongoing professional development, including attending SEO conferences, workshops, and obtaining certifications.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
- Cutting-Edge Projects: Work on projects that challenge and inspire you, allowing you to showcase your SEO skills.
- Collaborative Environment: Join a collaborative and inclusive work environment where your SEO expertise contributes to the overall success of our marketing efforts.
- Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
- Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest SEO technologies to drive organic growth.