Performance Marketing Strategist
Full Time
2+ Years
Canada
Job Description
We are seeking a results-driven and strategic Performance Marketing Strategist to join our dynamic marketing team. As a Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns to drive customer acquisition, conversion, and retention. This role presents an exciting opportunity for an individual with a strong analytical mindset and a proven track record in optimizing digital marketing channels.
Responsibilities
- Campaign Strategy: Develop comprehensive performance marketing strategies aligned with overall business objectives, leveraging channels such as paid search, display advertising, social media advertising, and email marketing.
- Data Analysis: Conduct in-depth data analysis to identify key performance indicators, trends, and areas for optimization across marketing channels.
- Budget Management: Manage and optimize advertising budgets to ensure efficient allocation of resources and maximum return on investment (ROI).
- A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and other elements to improve campaign performance.
- Conversion Optimization: Collaborate with the UX/UI team to optimize website and landing page experiences, focusing on improving conversion rates.
- Audience Segmentation: Develop and implement audience segmentation strategies to target specific customer segments with personalized and relevant messaging.
- Platform Management: Stay informed about updates and changes in advertising platforms (e.g., Google Ads, Facebook Ads) and implement best practices to maximize campaign effectiveness.
- Reporting: Provide regular and actionable reports on campaign performance, presenting insights and recommendations for continuous improvement.
Skills Required
- Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in performance marketing or digital advertising are highly desirable.
- Experience: Minimum of 3-5 years of professional experience in performance marketing, with a proven track record of managing successful campaigns and achieving measurable results.
- Analytical Skills: Strong analytical and quantitative skills, with proficiency in data analysis tools and platforms.
- Ad Campaign Management: Hands-on experience with ad campaign management platforms (e.g., Google Ads, Facebook Ads Manager) and a deep understanding of their functionalities.
- Conversion Rate Optimization: Familiarity with conversion rate optimization techniques and strategies to improve user journeys and drive desired actions.
- A/B Testing Tools: Experience with A/B testing tools and methodologies to optimize various elements of digital marketing campaigns.
- Marketing Analytics: Proficient in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to measure and interpret campaign performance.
- Communication Skills: Excellent written and verbal communication skills to convey complex marketing strategies and insights to both technical and non-technical stakeholders.
We have cool benefits support you
- Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our performance marketing initiatives.
- Professional Development: Opportunities for ongoing professional development, including attending industry conferences, workshops, and obtaining certifications in performance marketing.
- Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
- Cutting-Edge Projects: Work on innovative performance marketing campaigns and projects that challenge and inspire you, allowing you to showcase your strategic thinking.
- Collaborative Environment: Join a collaborative and inclusive work environment where your performance marketing expertise contributes to the overall success of our marketing initiatives.
- Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
- Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest performance marketing trends and technologies to achieve marketing goals.